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Fundraising Solutions for the Education Market
Marketing and development professionals at educational institutions face numerous challenges in their fundraising efforts that can be addressed with applications powered by digital print. This paper provides best practice solutions for these professionals as derived from a study of PODi’s Digital Print Case Study Collection. Our review of the educational market will include private K-12 schools, public colleges and private universities. Typical campaigns from PODi’s database include requests for donations to annual funds, endowments, building development or scholarship funds. This paper will not cover fundraising that involves individual students selling products or requesting donations for a student group. |
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Marketing Solutions for the Dealer Channel
Manufacturers who distribute their products through a dealer network face a number of common marketing challenges that can be addressed with new innovative sales collateral solutions. This paper provides best practice solutions as derived from a study of PODi’s Digital Print Case Study Collection. While our focus in this paper is on the automotive and transportation vehicle markets the highlighted solutions can work for any manufacturer who must support the marketing needs of a dealer network in order to increase their sales. |
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Not-for-Profit Solutions
Strengthening Relationships with Donors and Supporters A primary concern of not-for-profits is strengthening the relationship with existing donors and supporters. Research shows that it usually costs less to retain and motivate an existing donor or volunteer than attract a new one. Personalized communications, driven by digital print solutions, can effectively engage these constituents with relevant information. This paper provides best practice solutions as derived from a study of PODi’s Digital Print Case Study Collection. |
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Personalized URLs (PURLs)
Personalized URLs or PURLs have been described in many ways. Basically, a PURL is a way to address a specific personalized landing page on any outbound direct response medium. Generally the PURL will include the name of the person in the URL, but sometimes it can be the name of the company or some other identification that will deliver the client to the landing page. |
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Traffic Generation Solutions for the Retail Market
A primary concern of retailers is generating store traffic and increasing sales. Personalized communications, driven by digital print solutions, can effectively gain the attention of consumers and entice them into the store. This paper provides best practice solutions as derived from a study of PODi’s Digital Print Case Study Collection. |
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Using Data to Drive Direct Marketing ROI
Today more than ever, data plays a significant role in the world of communication. Direct mail has evolved from the ‘One Size Fits All’ approach, where the same basic message is delivered to everyone, to a robust and sophisticated process that allows marketers to use all of the available data to communicate with their clients and prospects in a way that is highly efficient and more cost effective than ever before. |