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DigiKnow's avatar

Direct Mail Performance Tip: State the offer first

Many mail pieces/packages would get better results by moving the offer to the very start of the copy. That’s because all readers look for a hook as they quickly scan any advertising material … and drift away instantly if they don’t see value immediately.

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DigiKnow's avatar

Welcome to Allegra’s Marketing Blog

This is an open forum for small business marketers to share new ideas, valuable tips and proven strategies that make our companies’ communications the most relevant … and powerful. We’ll be watching the trends – what works and what doesn’t – and reporting the results to you.

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